On Finding Optimal Potential Customers from a Large Marketing Database – A Genetic Algorithm Approach

Reference:

Sam Sandqvist. On Finding Optimal Potential Customers from a Large Marketing Database – A Genetic Algorithm Approach. Licentiate's thesis, Helsinki University of Technology, Department of Computer Science and Engineering, Digital Systems Laboratory, 1993.

Suggested BibTeX entry:

@phdthesis{SandqvistLic,
    author = {Sandqvist, Sam},
    school = {Helsinki University of Technology, Department of Computer Science and Engineering, Digital Systems Laboratory},
    title = {On Finding Optimal Potential Customers from a Large Marketing Database -- A Genetic Algorithm Approach},
    type = {Licentiate's thesis},
    year = {1993},
}